In a Nutshell
I led design-oriented innovation at a high-street bank in the UK. My role was to support the Innovation Funnel, bridging the gap between identifying future trends and implementing actionable strategies in the present.
I led design-oriented innovation at a high-street bank in the UK. My role was to support the Innovation Funnel, bridging the gap between identifying future trends and implementing actionable strategies in the present.
The Challenge
Navigating the transition from identifying future trends to crafting strategies for today presented a significant challenge. I worked closely with the Emerging Tech and Innovation team, providing strategic foresight and innovation support, which involved:
Navigating the transition from identifying future trends to crafting strategies for today presented a significant challenge. I worked closely with the Emerging Tech and Innovation team, providing strategic foresight and innovation support, which involved:
> Identifying and understanding emerging customer, technology, and business trends.
> Testing new business models and concepts that respond to those trends.
> Developing propositions and roadmaps that support business areas to deliver innovation.
> Testing new business models and concepts that respond to those trends.
> Developing propositions and roadmaps that support business areas to deliver innovation.
My Approach
I was responsible for driving design culture in the innovation team and applying human-centred design methodology in different innovation projects, supporting throughout the Innovation Funnel:
I was responsible for driving design culture in the innovation team and applying human-centred design methodology in different innovation projects, supporting throughout the Innovation Funnel:
>Leading the application of future thinking and speculative design techniques to identify future opportunities,
> Evaluate and prioritise opportunities based on company strategy and market research,
> Facilitating design sprints and co-creation workshops with customers and internal stakeholders, to go from opportunities to ideas and concepts that can be tested with potential users,
> Connecting future concepts to current services and business areas, developing commercial models and roadmaps that drive the creation of PoCs and Pilots.
> Evaluate and prioritise opportunities based on company strategy and market research,
> Facilitating design sprints and co-creation workshops with customers and internal stakeholders, to go from opportunities to ideas and concepts that can be tested with potential users,
> Connecting future concepts to current services and business areas, developing commercial models and roadmaps that drive the creation of PoCs and Pilots.
The Impact
From Circular Economy to Legacy planning and Data Monetisation, I have helped business areas turn future trends and insights into valuable business opportunities and projects of the present.
From Circular Economy to Legacy planning and Data Monetisation, I have helped business areas turn future trends and insights into valuable business opportunities and projects of the present.
